Correct
13-02-2007, 05:43 PM
Viaccess takes the fight against content piracy into the public arena!
Viaccess, the European leader in secure distribution of digital media content and the world's third-largest provider of access control systems, has decided to bring its combat against content piracy into the media spotlight.
In a first-ever move, the company is launching an advertising campaign in the magazine press to highlight its everyday initiatives against content piracy.
Since January 17, the Barca Card - Viaccess's new generation of content-encryption cards – has been in the public light in magazines, while proving inaccessible to pirates. The brainchild of the Euro RSCG C&O agency, the campaign has been splashed across not only the trade press but also dailies and the Web, both in France and abroad. Viaccess's stance is part of a broader debate on the television of the future and more particularly mobile TV.
In September, Viaccess launched a new card to protect content broadcast over the networks of its operator customers: the BARCA (Best Activable and Renewable Card). Viaccess also stresses that no security solution is eternal and therefore we need to stay a step ahead of pirates' inventiveness if we are to keep providing effective protection. In practical terms, this means implementing a policy of regular card replacement and, more generally, creating solutions to counter pirates' imagination and preclude their initiatives.
Staying a card ahead of pirates is a sound move!
True to its pledge to add a new card to its line-up every 24 months, Viaccess keeps its customers constantly a step ahead in security matters. While earlier generations of card continue to fulfil their protective missions, Viaccess anticipates by making a new card available.
Cards are generally held to reach maturity a few years once’ in circulation, at which time there is a risk of piracy. To address this problem, Viaccess brought out its new card, 18 months after the Buda Card, to ensure continuing optimum security for its customers' content.
Today, six months after its commercial launch, the new card (the Barca Card) is already providing effective protection for five operators: a real challenge for pirates!
And in anticipation of piracy, Viaccess already has a generation card ready, for its customers.
"At Viaccess, our strength lies in anticipating piracy," says Mathias Hautefort, the company's CEO. In addition to offering our customers the latest generation of products, we have a real policy of combating piracy. This means that, before a card reaches maturity, we offer our customers an upstream solution so that their content is always 100% protected."
Viaccess, the European leader in secure distribution of digital media content and the world's third-largest provider of access control systems, has decided to bring its combat against content piracy into the media spotlight.
In a first-ever move, the company is launching an advertising campaign in the magazine press to highlight its everyday initiatives against content piracy.
Since January 17, the Barca Card - Viaccess's new generation of content-encryption cards – has been in the public light in magazines, while proving inaccessible to pirates. The brainchild of the Euro RSCG C&O agency, the campaign has been splashed across not only the trade press but also dailies and the Web, both in France and abroad. Viaccess's stance is part of a broader debate on the television of the future and more particularly mobile TV.
In September, Viaccess launched a new card to protect content broadcast over the networks of its operator customers: the BARCA (Best Activable and Renewable Card). Viaccess also stresses that no security solution is eternal and therefore we need to stay a step ahead of pirates' inventiveness if we are to keep providing effective protection. In practical terms, this means implementing a policy of regular card replacement and, more generally, creating solutions to counter pirates' imagination and preclude their initiatives.
Staying a card ahead of pirates is a sound move!
True to its pledge to add a new card to its line-up every 24 months, Viaccess keeps its customers constantly a step ahead in security matters. While earlier generations of card continue to fulfil their protective missions, Viaccess anticipates by making a new card available.
Cards are generally held to reach maturity a few years once’ in circulation, at which time there is a risk of piracy. To address this problem, Viaccess brought out its new card, 18 months after the Buda Card, to ensure continuing optimum security for its customers' content.
Today, six months after its commercial launch, the new card (the Barca Card) is already providing effective protection for five operators: a real challenge for pirates!
And in anticipation of piracy, Viaccess already has a generation card ready, for its customers.
"At Viaccess, our strength lies in anticipating piracy," says Mathias Hautefort, the company's CEO. In addition to offering our customers the latest generation of products, we have a real policy of combating piracy. This means that, before a card reaches maturity, we offer our customers an upstream solution so that their content is always 100% protected."